| 000 | 02445nam a22004695i 4500 | ||
|---|---|---|---|
| 001 | 978-3-8349-4291-3 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083333.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 120822s2012 gw | s |||| 0|eng d | ||
| 020 |
_a9783834942913 _9978-3-8349-4291-3 |
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| 024 | 7 |
_a10.1007/978-3-8349-4291-3 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aKJSM _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aEisend, Martin. _eeditor. |
|
| 245 | 1 | 0 |
_aAdvances in Advertising Research (Vol. III) _h[electronic resource] : _bCurrent Insights and Future Trends / _cedited by Martin Eisend, Tobias Langner, Shintaro Okazaki. |
| 264 | 1 |
_aWiesbaden : _bGabler Verlag : _bImprint: Gabler Verlag, _c2012. |
|
| 300 |
_aXII, 432 p. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 | _aEuropean Advertising Academy | |
| 505 | 0 | _aAdvertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships. | |
| 520 | _aAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 700 | 1 |
_aLangner, Tobias. _eeditor. |
|
| 700 | 1 |
_aOkazaki, Shintaro. _eeditor. |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783834942906 |
| 830 | 0 | _aEuropean Advertising Academy | |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-8349-4291-3 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c104004 _d104004 |
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