000			03052nam a22004575i 4500
001			978-3-8349-3722-3
003			DE-He213
005			20140220083333.0
007			cr nn 008mamaa
008			130828s2012 gw | s |||| 0|eng d
020			_a9783834937223 _9978-3-8349-3722-3
024	7		_a10.1007/978-3-8349-3722-3 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aDiamantopoulos, Adamantios. _eeditor.
245	1	0	_aQuantitative Marketing and Marketing Management _h[electronic resource] : _bMarketing Models and Methods in Theory and Practice / _cedited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
264		1	_aWiesbaden : _bGabler Verlag : _bImprint: Gabler Verlag, _c2012.
300			_aXXXV, 594 p. 53 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aMarketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.
520			_aQuantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.  Contents - Marketing Models and Marketing Research Methods - Consumer Behavior and Retailing - Marketing Management The Editors Professor DDr. Adamantios Diamantopoulos, Holder of the Chair of International Marketing, University of Vienna, Austria. Professor Dr. Wolfgang Fritz, Director of the Institute of Marketing, Technische Universität Braunschweig, Germany, and Honorary Professor, University of Vienna, Austria. Professor Dr. Lutz Hildebrandt, Director of the Institute of Marketing, Humboldt University of Berlin, Germany, and Honorary Professor, University of Vienna, Austria.
650		0	_aEconomics.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
650	2	4	_aMarket Research.
700	1		_aFritz, Wolfgang. _eeditor.
700	1		_aHildebrandt, Lutz. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834930606
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8349-3722-3
912			_aZDB-2-SBE
999			_c103991 _d103991