000 02060nam a22003855i 4500
001 978-3-8349-3498-7
003 DE-He213
005 20140220083333.0
007 cr nn 008mamaa
008 120102s2012 gw | s |||| 0|eng d
020 _a9783834934987
_9978-3-8349-3498-7
024 7 _a10.1007/978-3-8349-3498-7
_2doi
050 4 _aHD28-70
072 7 _aKJC
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a658.4092
_223
100 1 _aAnghel, Ghenadie.
_eauthor.
245 1 0 _aDoomed to Internationalization and Modernization of Corporate Culture
_h[electronic resource] :
_bThe Russian Experience of German Firms /
_cby Ghenadie Anghel.
264 1 _aWiesbaden :
_bGabler Verlag,
_c2012.
300 _aXVI, 261p. 53 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aWhat kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      
650 0 _aEconomics.
650 1 4 _aEconomics/Management Science.
650 2 4 _aBusiness Strategy/Leadership.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834934970
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-3498-7
912 _aZDB-2-SBE
999 _c103982
_d103982