000 03133nam a22004695i 4500
001 978-3-642-28238-6
003 DE-He213
005 20140220083311.0
007 cr nn 008mamaa
008 121030s2012 gw | s |||| 0|eng d
020 _a9783642282386
_9978-3-642-28238-6
024 7 _a10.1007/978-3-642-28238-6
_2doi
050 4 _aHF5469.7-5481
050 4 _aHF1365
072 7 _aKJSM
_2bicssc
072 7 _aBUS000000
_2bisacsh
082 0 4 _a381
_223
100 1 _aMoll, Melanie.
_eauthor.
245 1 4 _aThe Quintessence of Intercultural Business Communication
_h[electronic resource] /
_cby Melanie Moll.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2012.
300 _aVII, 119 p. 34 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aQuintessence Series
505 0 _aThe Metaculture: Our Global Culture -- Communicating Meaning -- Verbal Communication in Action -- Non-verbal Communication in Action.
520 _aSuccessful business communication is more than simply speaking your client’s language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a way that helps you as a busy intercultural manager understand what others are communicating to you and those around you. We take apart real examples of intercultural business interaction and show you how deeply embedded cultural norms are found within a simple conversation. Then we offer you important tools and principles that you can use to improve your own intercultural business communication. After reading this book, you should have a good understanding of the basic culture types, and be able to identify most cultures based on the principles described here. Additionally, you will know which social issues, attitudes, and values appear even in the most rational business negotiation. Most importantly, your cultural awareness will help you build successful and lasting relationships with your clients across regional and global boundaries.
650 0 _aEconomics.
650 0 _aIndustrial management.
650 1 4 _aEconomics/Management Science.
650 2 4 _aEmerging Markets/Globalization.
650 2 4 _aHuman Resource Management.
650 2 4 _aManagement/Business for Professionals.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642282379
830 0 _aQuintessence Series
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-28238-6
912 _aZDB-2-SBE
999 _c102760
_d102760