000 04038nam a22004695i 4500
001 978-3-642-27364-3
003 DE-He213
005 20140220083308.0
007 cr nn 008mamaa
008 120515s2012 gw | s |||| 0|eng d
020 _a9783642273643
_9978-3-642-27364-3
024 7 _a10.1007/978-3-642-27364-3
_2doi
050 4 _aHB71-74
072 7 _aKC
_2bicssc
072 7 _aBUS069000
_2bisacsh
082 0 4 _a330
_223
100 1 _aMcKenzie, Richard B.
_eauthor.
245 1 4 _aThe New World of Economics
_h[electronic resource] :
_bA Remake of a Classic for New Generations of Economics Students /
_cby Richard B. McKenzie, Gordon Tullock.
250 _a6th ed. 2012.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2012.
300 _aXVIII, 559 p. 28 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aPart I - The New World of Economic Thinking: Economic Thinking -- Anything Worth Doing Is Not Necessarily Worth Doing Well -- Maslow’s Hierarchy of Needs—And Economist’s Demand -- Part II -The New World of Market Economics: Price and the “Law of Unintended Consequences”.-  Pricing Lemons, Views, and University Housing -- Markets and More Markets -- Part III - The New World of Personal Economics:  Marriage, Family, and Divorce -- Sexual Behavior -- Exploitation of Affection -- Dying: The Most Economical Way to Go! -- Cheating and Lying -- Fat Economics -- Part IV - The New World of Pricing Strategies: Why Sales -- Why Popcorn Costs So Much at the Movies -- Why So Many Coupons -- Why Some Goods Are Free -- The Question of Queues -- Part V - The New World of College and University Education: The University Economy -- The Economics of Learning -- Does the NCAA Exploit College Athletes? -- Why Professors Have Tenure and Business People Don’t -- Part VI - The New World of Contrarian Economics: Public Choice Economics -- In Defense of Monopoly: Behavioral Economics -- Behavioral Economics -- Problems with Behavioral Economics -- Why Men Earn More on Average than Women—And Always Will.
520 _aThe New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock, represents a revival of a classic text that, when it was first published, changed substantially the way economics would be taught at the introductory and advanced levels of economics for all time.  In a very real sense, many contemporary general-audience economics books that seek to apply the “economic way of thinking” to an unbounded array of social issues have grown out of the disciplinary tradition established by earlier editions of The New World of Economics.  This new edition of The New World will expose new generations of economics students to how McKenzie and Tullock have applied in a lucid manner a relatively small number of economic concepts and principles to a cluster of topics that have been in the book from its first release and to a larger number of topics that are new to this edition, with the focus of the new topics on showing students how economic thinking can be applied to business decision making.  This edition continues the book’s tradition of taking contrarian stances on important economic issues.  Economics professors have long reported that The New World is a rare book in that students will read it without being required to do so.
650 0 _aEconomics.
650 0 _aMicroeconomics.
650 0 _aSocial policy.
650 1 4 _aEconomics/Management Science.
650 2 4 _aEconomics general.
650 2 4 _aMicroeconomics.
650 2 4 _aSocial Policy.
700 1 _aTullock, Gordon.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642273636
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-27364-3
912 _aZDB-2-SBE
999 _c102572
_d102572