| 000 | 04807nam a22004815i 4500 | ||
|---|---|---|---|
| 001 | 978-1-4614-3241-8 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083246.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 120720s2012 xxu| s |||| 0|eng d | ||
| 020 |
_a9781461432418 _9978-1-4614-3241-8 |
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| 024 | 7 |
_a10.1007/978-1-4614-3241-8 _2doi |
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| 050 | 4 | _aHD28-70 | |
| 050 | 4 | _aHD2321-4730.9 | |
| 072 | 7 |
_aKCD _2bicssc |
|
| 082 | 0 | 4 |
_a338.6 _223 |
| 100 | 1 |
_aTremblay, Victor J. _eauthor. |
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| 245 | 1 | 0 |
_aNew Perspectives on Industrial Organization _h[electronic resource] : _bWith Contributions from Behavioral Economics and Game Theory / _cby Victor J. Tremblay, Carol Horton Tremblay. |
| 264 | 1 |
_aNew York, NY : _bSpringer New York : _bImprint: Springer, _c2012. |
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| 300 |
_aXXVI, 811 p. 156 illus., 1 illus. in color. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aSpringer Texts in Business and Economics, _x2192-4333 |
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| 505 | 0 | _aChapter 1 Introduction -- Chapter 2 Demand, Technology, and the Theory of the Firm -- Chapter 3 Introductory Game Theory and Economic Information -- Chapter 4 Behavioral Economics -- Chapter 5 Perfect Competition and Market Imperfections -- Chapter 6 Monopoly and Monopolistic Competition -- Chapter 7 Product Differentiation -- Chapter 8 Market Structure, Industry Concentration, and Barriers to Entry -- Chapter 9 Cartels -- Chapter 10 Quantity and Price Competition in Static Oligopoly Models -- Chapter 11 Dynamic Monopoly and Oligopoly Models -- Chapter 12 Market Power -- Chapter 13 Product Design, Multiproduct Production, and Brand Proliferation -- Chapter 14 Price Discrimination and Other Marketing Strategies -- Chapter 15 Advertising -- Chapter 16 Advertising and Welfare -- Chapter 17 Technological Change, Dynamic Efficiency, and Market Structure -- Chapter 18 Horizontal, Vertical, and Conglomerate Mergers -- Chapter 19 Efficiency, Equity, and Corporate Responsibility in Imperfect Competition -- Chapter 20 Antitrust Law and Regulation -- Chapter 21 Industry and Firm Studies. | |
| 520 | _aThis book covers the main topics that students need to learn in a course on Industrial Organization.It reviews the classic models and important empirical evidence related to the field. However,it will differ from prior textbooks in two ways.First,this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today.The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses,and bounded rationality,for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies,and policy analysis.This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory),classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization.Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples,empirical evidence, and evidence from case studies.This will provide students with a deeper understanding of firm and consumer behavior,of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets.The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis,algebra,and simple calculus to explain important ideas and theories in industrial organization. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aEconomic policy. | |
| 650 | 0 | _aIndustrial organization (Economic theory). | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aIndustrial Organization. |
| 650 | 2 | 4 | _aEconomics/Management Science, general. |
| 650 | 2 | 4 | _aEconomic Policy. |
| 700 | 1 |
_aTremblay, Carol Horton. _eauthor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781461432401 |
| 830 | 0 |
_aSpringer Texts in Business and Economics, _x2192-4333 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4614-3241-8 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c101327 _d101327 |
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