000 03790nam a22004935i 4500
001 978-1-4471-2742-0
003 DE-He213
005 20140220083236.0
007 cr nn 008mamaa
008 120210s2012 xxk| s |||| 0|eng d
020 _a9781447127420
_9978-1-4471-2742-0
024 7 _a10.1007/978-1-4471-2742-0
_2doi
050 4 _aHD28-70
072 7 _aKJM
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a650
_223
100 1 _aMcGonagle, John J.
_eauthor.
245 1 0 _aProactive Intelligence
_h[electronic resource] :
_bThe Successful Executive's Guide to Intelligence /
_cby John J. McGonagle, Carolyn M. Vella.
264 1 _aLondon :
_bSpringer London,
_c2012.
300 _aXV, 181p. 1 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aWhat is Competitive Intelligence, and Why Should I Care About It? -- How Can I Get the Right Kind of Competitive Intelligence to Help Me in My Decision Making? -- Should I Try and Develop CI Myself? If So, When? -- What Do I Do with It Once I Have It? -- Useful Resources on Collecting, Analyzing and Using CI.
520 _aTraditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.  Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them – you have to adapt them.   Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship – a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence: •shows where and how CI can help you and your firm, •provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and •discusses how to apply CI to develop competitive- and career- advantages.  Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, as well as everyone who wishes to integrate CI into their daily work
650 0 _aEconomics.
650 0 _aCommercial law.
650 0 _aEngineering economy.
650 0 _aIndustrial management.
650 0 _aBusiness planning.
650 1 4 _aEconomics/Management Science.
650 2 4 _aManagement/Business for Professionals.
650 2 4 _aEngineering Economics, Organization, Logistics, Marketing.
650 2 4 _aOrganization/Planning.
650 2 4 _aCommercial Law.
700 1 _aVella, Carolyn M.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781447127413
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4471-2742-0
912 _aZDB-2-SBE
999 _c100699
_d100699