Sports marketing : a strategic perspective / Matthew D. Shank.
By: Shank, Matthew D
.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 4th ed.Description: xxiv, 453 p. : ill. ; 26 cm.ISBN: 9780132285353 (hbk. : alk. paper); 0132285355 (hbk. : alk. paper).Subject(s): Sports -- United States -- Marketing | Sports -- Economic aspects -- United StatesOnline resources: Table of contents only | Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | GV716.S53 2009 (Browse shelf) | Available | MA |
Includes bibliographical references and index.
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
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