Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
By: Panwar, J. S
.
Material type: 
BookPublisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Description: p. cm.ISBN: 0761932585 (paper back).Subject(s): Marketing -- India | Target marketing -- India | Marketing -- India -- Forecasting | Consumers -- IndiaDDC classification: 381/.0954 Online resources: Publisher description | Table of contents only | Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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HF5415.12.I5 (Browse shelf) | Available | A.Y/L.N |
Includes bibliographical references and index.
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
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