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1. Marketing scales handbook

by Bruner II, Gordon C; James, Karen E; Hensel, Paul J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: USA American marketing association 2001Availability: Items available for loan: [Call number: HF5415.3 .B78 2001] (1).
2. Marketing management./In The 21st Century Noel Capon, James m Hyulbert

by American Marketing Association.

Material type: serial Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Chicago, Ill. : American Marketing Association Publications Group, 2001Availability: Items available for loan: [Call number: HF5415.13.C37 2001] (1).

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