|
|
1001.
|
Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.
by Zaraket, Sarah [author.]. Material type:  Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
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1002.
|
Ready, Launch, Brand [electronic resource] : The Lean Marketing Guide for Startups.
by Zeewy, Orly. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Milton : Productivity Press, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
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1003.
|
Innovation in branding and advertising communication / edited by Lluís Mas-Manchón.
by Mas Manchón, Lluís [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
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1004.
|
Sport business analytics : using data to increase revenue and improve operational efficiency / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA.
by Harrison, C. Keith [editor.] | Bukstein, Scott [editor.]. Material type: Book; Literary form:
Not fiction
Publisher: Boca Raton : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, [2017]Copyright date: ©2017Online access: Click here to view. Availability: No items available
|
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1005.
|
Co-creation, innovation and new service development : the case of the videogames industry / Jedrzej Czarnota.
by Czarnota, Jedrzej [author.]. Edition: First edition.Material type: Book; Literary form:
Not fiction
Publisher: London : Taylor and Francis, 2018Online access: Click here to view. Availability: No items available
|
|
|
1006.
|
Aotearoa New Zealand in the global theatre marketplace : travelling theatre / James Wenley.
by Wenley, James [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Abington, Oxon ; New York : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1007.
|
Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse.
by Visconti, Luca M [editor.] | Peñaloza, Lisa [editor.] | Toulouse, Nil [editor.]. Edition: Second edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1008.
|
Destination resilience : challenges and opportunities for destination management and governance / edited by Elisa Innerhofer, Martin Fontanari and Harald Pechlaner.
by Fontanari, Martin [editor.] | Innerhofer, Elisa [editor.] | Pechlaner, Harald [editor.]. Material type: Book; Literary form:
Not fiction
Publisher: London : Routledge, 2018Online access: Click here to view. Availability: No items available
|
|
|
1009.
|
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.
by Lipschultz, Jeremy Harris, 1958- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1010.
|
Designed to sell : the evolution of modern merchandising and display / Alessandra Wood.
by Wood, Alessandra [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1011.
|
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.
by Cornwell, T. Bettina [author.]. Edition: 2nd edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1012.
|
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.
by Green, Fiona [author.] | Taylor and Francis. Edition: 1st edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available
|
|
|
1013.
|
International sport business management [electronic resource] : issues and new ideas / edited by James J. Zhang, Brenda G. Pitts, and Lauren M. Johnson.
by Zhang, James J [editor.] | Pitts, Brenda G [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1014.
|
Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma.
by Rana, Geeta [editor.] | Agarwal, Shivani [editor.] | Śarmā, Ravīndra [editor.]. Edition: 1st.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
General;
Publisher: CRC Press, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1015.
|
International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu.
by Desbordes, Michel [editor.] | Richelieu, André [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1016.
|
City Branding and Promotion : The Strategic Approach / Waldemar Cudny.
by Cudny, Waldemar. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1017.
|
Contemporary sport marketing : global perspectives / edited by James J. Zhang and Brenda G. Pitts.
by Pitts, Brenda G | Zhang, James (James J.). Material type: Book; Literary form:
Not fiction
Publisher: London ; New York, N.Y. : Routledge, 2017Online access: Click here to view. Availability: No items available
|
|
|
1018.
|
Search engine optimization and marketing : a recipe for success in digital marketing / Subhankar Das.
by Das, Subhankar, 1981- [author.]. Edition: 1st.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Boca Raton : Chapman & Hall/CRC, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
|
|
1019.
|
Marketing organization development consulting : a how-to guide for OD consultants / [edited by] William J. Rothwell, Jong Gyu Park, Jae Young Lee.
by Park, Jong Gyu [editor.] | Rothwell, William J, 1951- [editor.] | Yi, Chae-yong, 1964- [editor.]. Material type: Book; Literary form:
Not fiction
Publisher: Boca Raton, FL : CRC Press, [2017]Copyright date: ©2017Online access: Click here to view. Availability: No items available
|
|
|
1020.
|
Tourism Policy and Planning Implementation : Issues and Challenges / edited by Konstantinos Andriotis, Dimitrios Stylidis and Adi Weidenfeld.
by Andriotis, Konstantinos [editor.] | Stylidis, Dimitrios [editor.] | Weidenfeld, Adi [editor.] | Taylor and Francis. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Boca Raton, FL : Routledge, 2018Online access: Click here to view. Availability: No items available
|
