Basic marketing : a managerial approach - McCarthy, E. Jerome (Edmund Jerome); Perreault, William D. (Homewood, IL : Irwin, 1990)
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
Includes bibliographical references (p. 678-701).
Keywords: Marketing -- Management; Marketing -- United States -- Management; Export marketing -- Management