Product Research The Art and Science Behind Successful Product Launches - Raghavan, N. R. Srinivasa; Cafeo, John A.; SpringerLink (Online service) (Dordrecht : Springer Netherlands, 2009)
Keywords: Engineering; Computer simulation; Statistics; Engineering design; Engineering; Engineering Design; Mathematical Modeling and Industrial Mathematics; Operations Research/Decision Theory; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law; Simulation and Modeling