Mass Customization An Exploration of European Characteristics - Coletti, Paolo; Aichner, Thomas; SpringerLink (Online service) (Berlin, Heidelberg : Springer Berlin Heidelberg, 2011)
Keywords: Economics; Statistics; Marketing; Economics/Management Science; Marketing; e-Commerce/e-business.; Business/Management Science, general; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law; Production/Logistics/Supply Chain Management