A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics - Mooi, Erik.; Sarstedt, Marko; SpringerLink (Online service) (Berlin, Heidelberg : Springer Berlin Heidelberg, 2011)
Keywords: Economics; Economics -- Statistics; Industrial management; Marketing; Economics/Management Science; Marketing; Management/Business for Professionals; Statistics for Business/Economics/Mathematical Finance/Insurance.