Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms - Tang, Christopher S.; Netessine, Serguei; SpringerLink (Online service) (Boston, MA : Springer US, 2009)
Keywords: Economics; Information systems; Marketing; Business logistics; Management information systems; Economics/Management Science; Operations Research/Decision Theory; Information Systems Applications (incl.Internet).; Production/Logistics.; e-Commerce/e-business.; Business Information Systems; Marketing