Mass Customization: Challenges and Solutions - Blecker, Thorsten; Friedrich, Gerhard; SpringerLink (Online service) (Boston, MA : Springer US, 2006)
Keywords: Economics; Industrial engineering; Engineering economy; Marketing; Business logistics; Economics/Management Science; Production/Logistics.; Operations Research/Decision Theory; Industrial and Production Engineering; Engineering Economics, Organization, Logistics, Marketing; Marketing; Business/Management Science, general