Public relations : a practical guide to the basics - Henslowe, Philip, 1934- (London ; Sterling, VA : Kogan Page, 1999)
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.
Includes bibliographical references and index.
Keywords: Public relations -- Handbooks, manuals, etc; Public relations -- Great Britain -- Handbooks, manuals, etc