Research methods for business students - Saunders, Mark, 1959-; Lewis, Philip, 1945-; Thornhill, Adrian (New York : Prentice Hall, 2009)
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Includes bibliographical references (p. 561-572) and index.
Keywords: Business -- Research; Business -- Research -- Data processing