Beyond consumer marketing : sectoral marketing and emerging trends - Panwar, J. S., 1948- (New Delhi ; Thousand Oaks, Calif. : Response Books, 2004)
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
Includes bibliographical references and index.
Keywords: Marketing -- India; Target marketing -- India; Marketing -- India -- Forecasting; Consumers -- India