Strategic management concepts and cases : a competitive advantage approach - David, Fred R. (U.S.A : lrwin, 1987)
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
Previously published under title: Strategic management.
Keywords: Strategic planning; Strategic planning -- Case studies