Airline marketing and management: a marketing perspective. - Shaw, Stephen, 1950-; Shaw, Stephen, 1950- (Malabar : Krieger, 1988)
Reprint. Originally published: London : Pitman, 1985.
Rev. ed. of: Air transport. 1982.
Includes indexes.
Bibliography: p. 275-281.
Keywords: Aeronautics, Commercial -- Marketing; Airlines -- Marketing