Hospitality and tourism marketing - Lazer, William; Dallas, Melissa; Riegel, Carl D.; American Hotel & Lodging Association. Educational Institute (Lansing, Mich. : Educational Institute, American Hotel & Lodging Assn., 2006)
"05-02179" and "00372TXT01ENGE"-- back cover.
Includes bibliographical references and index.
Keywords: Hospitality industry -- Marketing; Tourism -- Marketing; Advertising -- Hospitality industry; Advertising -- Tourism