Methods in behavioral research - Cozby, Paul C. (New York, NY : McGraw-Hill Higher Education, 2007)
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.
Includes bibliographical references (p. 386-396) and index.
Keywords: Psychology -- Research -- Methodology; Social sciences -- Research -- Methodology