Media & culture : mass communication in a digital age - Campbell, Richard, 1949-; Martin, Christopher R.; Fabos, Bettina (2014)
Part 4. The business of mass media : Advertising and commercial culture : Early developments in American advertising ; The shape of U.S. advertising today ; Persuasive techniques in contemporary advertising ; Commercial speech and regulating advertising ; Advertising, politics, and democracy -- Public relations and framing the message : Early developments in public relations ; The practice of public relations ; Tensions between public relations and the press ; Public relations and democracy -- Media economics and the global marketplace : Analyzing the media economy ; The transition to an information economy ; Specialization, global markets, and convergence ; Social issues in media economics ; The media marketplace and democracy -- Part 5. Democratic expression and the mass media : The culture of journalism: values, ethics, and democracy : Modern journalism in the information age ; Ethics and the news media ; Reporting rituals and the legacy of print journalism ; Journalism in the age of TV and the Internet ; Alternative models: public journalism and "fake" news ; Democracy and reimaging journalism's role -- Media effects and cultural approaches to research : Early media research methods ; Research on media effects ; Cultural approaches to media research ; Media research and democracy -- Legal controls and freedom of expression : The origins of free expression and a free press ; Film and the First Amendment ; Expression in the media: print, broadcast, and online ; The First Amendment and democracy -- Extended case study: Our digital wold and the self-invasion of privacy : Step 1. Description ; Step 2. Analysis ; Step 3. Interpretation ; Step 4. Evaluation ; Step 5. Engagement -- Glossary.
Includes bibliographical references and index.
Keywords: Mass media and culture -- United States; Popular culture -- United States