The media of mass communication - Vivian, John. (Toronto. : Pearson Education Canada, 2003)
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
Includes bibliographical references and index.
Keywords: Mass media; Mass media -- Technological innovations; Mass media -- Social aspects; Communication -- Technological innovations; Mass media and culture