The future of competition : co-creating unique value with customers - Prahalad, C. K.; Ramaswamy, Venkatram (Boston, Mass. : Harvard Business School Pub., 2004)
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
Keywords: Competition; Customer relations; Customer services; Strategic planning; Economic value added; Success in business