Marketing engineering : computer-assisted marketing analysis and planning - Lilien, Gary L., 1946-; Rangaswamy, Arvind (Upper Saddle River, N.J. : Prentice Hall, 2003)
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.
Keywords: Marketing -- Data processing; Marketing -- Decision making -- Mathematical models; Marketing -- Decision making -- Data processing