Strategic management in action - Coulter, Mary K. (Boston : Prentice Hall, 2010)
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
Includes bibliographical references and index.
Keywords: Strategic planning