The why of work : how great leaders build abundant organizations that win - Ulrich, David, 1953-; Ulrich, Wendy (New York : McGraw-Hill, 2010)
The case for meaning -- The making of abundance -- What am I known for? (Identity) -- Where am I going? (Purpose and motivation) -- Whom do I travel with? (Relationships [th]at work) -- How do I build a positive work environment? (Effective work culture or setting) -- What challenges interest me? (Personalizing contributions) -- How do I respond to disposability and change? (Growth, learning, and resilience) -- What delights me? (Civility and happiness) -- Implications for executives, human resources, and individuals.
Includes bibliographical references and index.
Keywords: Leadership -- Psychological aspects; Employee motivation; Management -- Employee participation; Organizational commitment