27 powers of persuasion : simple strategies to seduce audiences & win allies - St. Hilaire, Chris; Padwa, Lynette (New York : Prentice Hall Press, 2010)
Focus on the goal -- Evaluate egos -- Soothe or sidestep other egos -- Manage opposition by giving it nothing to oppose -- Make your weakness your strength -- Find one thing to like about everyone in the room -- Use the first five minutes to make people feel safe -- Stay in the present -- Recognize their reality -- Make it about choice, fairness, and accountability -- Keep it simple -- Own the language -- Use emotional language -- Make sure everyone is invested -- Get third-party validation -- Arm your advocates -- Aim for the undecideds -- Avoid absolutes and hypotheticals -- Learn how to use silence -- Get physical -- Don't say no, say "Let's try this" -- Release bad news quickly and good news slowly -- Challenge bad ideas by challenging the details -- Play devil's advocate -- Don't change, "Adapt" -- Be your own pundit.
Includes bibliographical references (p. 199-202).
Keywords: Persuasion (Psychology)