We are smarter than me : how to unleash the power of crowds in your business - Libert, Barry; Spector, Jon, 1956- (Upper Saddle River, N.J. : Wharton School Pub., 2008)
Look what we can do -- Go from R&D to R&WE -- How may we help we? -- Customer, sell thyself -- If we build it, we will come -- Welcome to the World Bank of We -- Make everyone a C-We-O -- Lead from the rear.
Includes indexes.
Keywords: Strategic alliances (Business); Social participation -- Economic aspects; Customer relations; Customer services; Marketing research