The 22 immutable laws of branding : how to build a product or service into a world-class brand - Ries, Al.; Ries, Laura (New York : HarperBusiness, 2002)
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
Keywords: Brand name products -- Management; Marketing -- Decision making; Internet marketing