Launching new ventures : an entrepreneurial approach - Allen, Kathleen R. (Boston : Houghton Mifflin, 2006)
A passkey card is inserted to provide access to "Online student resources" (ACE self-tests, case studies, web links, etc.).
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references (p. N1-N9) and index.
Keywords: New business enterprises -- Management; Small business -- Planning; Business planning