Web 2.0 and beyond : understanding the new online business models, trends, and technologies - Funk, Tom, 1965- (Westport, Conn. : Praeger, 2009)
Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?
Includes bibliographical references (p. [159]-165) and index.
Keywords: Electronic commerce; Web 2.0.; Internet marketing; Information technology -- Management