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Key Account Management in Business-to-Business Markets [electronic resource] : An Assessment of Its Economic Value / by Stefan Wengler.

By: Wengler, Stefan.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : DUV, 2006Description: digital.ISBN: 9783835093553.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
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