Contingency Factors of Marketing-Mix Standardization [electronic resource] : German Consumer Goods Companies in Central and Eastern Europe / by Roxana Codita.
By: Codita, Roxana.
Contributor(s): SpringerLink (Online service).
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BookPublisher: Wiesbaden : Gabler, 2011Description: digital.ISBN: 9783834961693.Subject(s): Economics | Industrial management | Economics/Management Science | Management/Business for ProfessionalsDDC classification: 650 Online resources: Click here to access online
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