Reputation Transfer to Enter New B-to-B Markets [electronic resource] : Measuring and Modelling Approaches / by Christine Falkenreck.
By: Falkenreck, Christine.
Contributor(s): SpringerLink (Online service).
Material type:
BookSeries: Contributions to Management Science.Publisher: Heidelberg : Physica-Verlag HD, 2010Description: digital.ISBN: 9783790823578.Subject(s): Economics | Marketing | Economics/Management Science | Marketing | e-Commerce/e-businessDDC classification: 658.8 Online resources: Click here to access online
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Springer eBooks
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