The Quintessence of Strategic Management [electronic resource] : What You Really Need to Know to Survive in Business / by Philip Kotler, Roland Berger, Nils Bickhoff.
By: Kotler, Philip.
Contributor(s): Berger, Roland | Bickhoff, Nils | SpringerLink (Online service).
Material type:
BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Description: digital.ISBN: 9783642145445.Subject(s): Economics | Industrial management | Entrepreneurship | Economics/Management Science | Management/Business for Professionals | Business/Management Science, general | EntrepreneurshipDDC classification: 650 Online resources: Click here to access online
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