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Social Media Marketing [electronic resource] : Game Theory and the Emergence of Collaboration / by Eric Anderson.

By: Anderson, Eric.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Description: digital.ISBN: 9783642132995.Subject(s): Economics | Economics, Mathematical | Marketing | Mass media | Economics/Management Science | Marketing | Game Theory/Mathematical Methods | Media ManagementDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
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