The Right Sensory Mix [electronic resource] : Targeting Consumer Product Development Scientifically / by Diana Derval.
By: Derval, Diana.
Contributor(s): SpringerLink (Online service).
Material type:
BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Description: digital.ISBN: 9783642120930.Subject(s): Economics | Industrial management | Marketing | Economics/Management Science | Management/Business for Professionals | MarketingDDC classification: 650 Online resources: Click here to access online
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Springer eBooks
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