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Ingredient Branding [electronic resource] : Making the Invisible Visible / by Philip Kotler, Waldemar Pfoertsch.

By: Kotler, Philip.
Contributor(s): Pfoertsch, Waldemar | SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Description: digital.ISBN: 9783642042140.Subject(s): Economics | Industrial management | Marketing | Economics/Management Science | Marketing | Management/Business for ProfessionalsDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
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