The Relationship Marketer [electronic resource] : Rethinking Strategic Relationship Marketing / by Søren Hougaard, Mogens Bjerre.
By: Hougaard, Søren.
Contributor(s): Bjerre, Mogens | SpringerLink (Online service).
Material type:
BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009Edition: Second Edition.Description: digital.ISBN: 9783642032431.Subject(s): Economics | Industrial management | Marketing | Economics/Management Science | Management/Business for Professionals | MarketingDDC classification: 650 Online resources: Click here to access online
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