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Revenue Management with Flexible Products [electronic resource] : Models and Methods for the Broadcasting Industry / by Michael Müller-Bungart.

By: Müller-Bungart, Michael.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Lecture Notes in Economics and Mathematical Systems, 596.Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007Description: digital.ISBN: 9783540723165.Subject(s): Economics | Marketing | Business planning | Mass media | Economics/Management Science | Organization/Planning | Operations Research/Decision Theory | Media Management | MarketingDDC classification: 658.1 Online resources: Click here to access online In: Springer eBooks
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