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B2B Brand Management [electronic resource] / by Philip Kotler, Waldemar Pfoertsch.

By: Kotler, Philip.
Contributor(s): Pfoertsch, Waldemar | SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006Description: digital.ISBN: 9783540447290.Subject(s): Economics | Marketing | Economics/Management Science | Marketing | ManagementDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
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