Boundary-Spanning Marketing Organization [electronic resource] : A Theory and Insights from 31 Organization Theories / by G. Tomas M. Hult.
By: Hult, G. Tomas M.
Contributor(s): SpringerLink (Online service).
Material type:
BookSeries: SpringerBriefs in Business, 20.Publisher: New York, NY : Springer New York, 2011Description: digital.ISBN: 9781461438199.Subject(s): Economics | Industrial management | Marketing | Economics/Management Science | Marketing | Management/Business for ProfessionalsDDC classification: 658.8 Online resources: Click here to access online
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