Collaboration and Co-creation [electronic resource] : New Platforms for Marketing and Innovation / by Gaurav Bhalla.
By: Bhalla, Gaurav.
Contributor(s): SpringerLink (Online service).
Material type:
BookPublisher: New York, NY : Springer New York, 2011Description: digital.ISBN: 9781441970824.Subject(s): Economics | Industrial management | Marketing | Business planning | Economics/Management Science | Marketing | Management/Business for Professionals | Organization/PlanningDDC classification: 658.8 Online resources: Click here to access online
In:
Springer eBooks
No physical items for this record
There are no comments for this item.