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applications in basic marketing:clippings from the: popular business press/ e;

By: mccarthy.
Material type: materialTypeLabelBookPublisher: usa: irwin 1992Edition: 3.Description: 232; viii. 26.ISBN: 0-256-11949-x; (paper back):.Subject(s): j -- mutiple authorsDDC classification: 658 | 8 mcc
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