Public relations : a practical guide to the basics / Philip Henslowe.
By: Henslowe, Philip.
Material type:
BookPublisher: London ; Sterling, VA : Kogan Page, c1999Description: xii, 148 p. : ill. ; 24 cm.Subject(s): Public relations -- Handbooks, manuals, etc | Public relations -- Great Britain -- Handbooks, manuals, etcDDC classification: 659.2 Online resources: Table of contents | Publisher description | Contributor biographical information | Item type | Current location | Collection | Call number | Status | Date due | Item holds |
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General Circulation Books
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Non-fiction | HD59 (Browse shelf) | Available |
Includes bibliographical references and index.
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.
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