Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci.
By: Churchill, Gilbert A
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Contributor(s): Iacobucci, Dawn.
Material type:
BookPublisher: Mason, Ohio : Thomson/South-Western, c2005Edition: 9th ed.Description: xxii, 697 p. : ill. ; 26 cm.ISBN: 0324201605.Subject(s): Marketing researchDDC classification:
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415 .2 .C48 2005 (Browse shelf) | Available | P.K | ||
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General Circulation Books
|
General Stacks | Non-fiction | HF5415 .2 .C48 2005 (Browse shelf) | Available | P.K |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415.2 Handbook of marketing research. | HF5415.2.B337 1983 Marketing research : | HF5415 .2 .C48 2005 Marketing research : | HF5415 .2 .C48 2005 Marketing research : | HF5415.2.D537 1993 Essentials of marketing research / | HF5415.2 .H258 2009 Marketing research : | HF5415.2.Q3 2001 Qualitative marketing research |
Includes bibliographical references and indexes.
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